A bargain theory of pricing: Generalization

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	47-54
Number of pages	8
Journal	European Journal of Marketing
Volume	7
Issue number	1
DOIs	https://doi.org/10.1108/EUM0000000005098
State	Published - 1 Jan 1973
Externally published	Yes

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title = "A bargain theory of pricing: Generalization",

author = "Sasson Bar-Yosef",

year = "1973",

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