We experimentally investigate the dynamics of "simple" tensile cracks. Within an effectively infinite medium, a crack's dynamics perfectly correspond to inertialess behavior predicted by linear elastic fracture mechanics. Once a crack interacts with waves that it generated at earlier times, this description breaks down. Cracks then acquire inertia and sluggishly accelerate. Crack inertia increases with crack speed v and diverges as v approaches its limiting value. We show that these dynamics are in excellent accord with an equation of motion derived in the limit of an infinite strip.