Abstract
The apparel industry has gradually adopted virtual dressing room (VDR) technologies, aiming to reduce the risk associated with online purchases and increase
customers’ satisfaction. In this chapter, we analyze how the adoption of VDR
changes consumers’ preferences for offline or online stores and decreases returns.
The analysis is based on a conceptual microeconomic model of the adoption of
technologies. Our main findings are: (1) Larger retailers are more likely than smaller ones to adopt VDRs. (2) The higher the retailer’s share of online trade, the earlier the adoption.
customers’ satisfaction. In this chapter, we analyze how the adoption of VDR
changes consumers’ preferences for offline or online stores and decreases returns.
The analysis is based on a conceptual microeconomic model of the adoption of
technologies. Our main findings are: (1) Larger retailers are more likely than smaller ones to adopt VDRs. (2) The higher the retailer’s share of online trade, the earlier the adoption.
| Original language | American English |
|---|---|
| Title of host publication | Extending Boundaries |
| Subtitle of host publication | The Impact of the Digital World on Consumers and Marketing |
| Editors | Marcin Awdziej , Jolanta Tkaczyk |
| Place of Publication | Poland |
| Publisher | Poltext |
| Chapter | 2.3 |
| Pages | 99-111 |
| Number of pages | 13 |
| Edition | 1 |
| ISBN (Electronic) | 978-83-66502-06-2 |
| DOIs | |
| State | Published - 2022 |
Keywords
- Digital world
- Consumers
- marketing