Adoption of Virtual Dressing Room Technologies

Amir Heiman, Thomas Reardon, David Zilberman

Research output: Chapter in Book/Report/Conference proceedingChapter


The apparel industry has gradually adopted virtual dressing room (VDR) technologies, aiming to reduce the risk associated with online purchases and increase
customers’ satisfaction. In this chapter, we analyze how the adoption of VDR
changes consumers’ preferences for offline or online stores and decreases returns.
The analysis is based on a conceptual microeconomic model of the adoption of
technologies. Our main findings are: (1) Larger retailers are more likely than smaller ones to adopt VDRs. (2) The higher the retailer’s share of online trade, the earlier the adoption.
Original languageAmerican English
Title of host publicationExtending Boundaries
Subtitle of host publicationThe Impact of the Digital World on Consumers and Marketing
EditorsMarcin Awdziej , Jolanta Tkaczyk
Place of PublicationPoland
Number of pages13
ISBN (Electronic)978-83-66502-06-2
StatePublished - 2022


  • Digital world
  • Consumers
  • marketing


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