Advancing support for intergroup equality via a self-affirmation campaign

Eric Shuman, Shira Hebel-Sela, Inbal Zipris, Yossi Hasson, Boaz Hameiri, Eran Halperin*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

2 Scopus citations


Members of historically advantaged groups are often unwilling to support actions or policies aimed at reducing inequality between advantaged and disadvantaged groups, even if they generally support the principle of equality. Based on past research, we suggest a self-affirmation intervention (an intervention in which people reflect on a positive trait or value in order to affirm their positive self-image) may be effective for increasing the willingness of advantaged group members to address inequality. Importantly, while self-affirmation has been only operationalized as a written exercise in the past, in this project, we adapt it into video messages for use in public campaigns. In Study 1, we experimentally tested an initial video adaptation of self-affirmation and found that it was effective in increasing the willingness of advantaged group members to address inequality in the context of Jewish–Arab relations in Israel. Based on this study, two NGOs developed a real campaign video and used it in their public campaign, and we tested this applied intervention (in Study 2) and found it to be effective compared to a control condition that only presented information about inequality. Together, these studies represent the first implementation of self-affirmation in real-world campaigns and indicate that it can be an effective way to increase support for action to address inequality.

Original languageAmerican English
Pages (from-to)1888-1908
Number of pages21
JournalGroup Processes and Intergroup Relations
Issue number8
StatePublished - Dec 2023

Bibliographical note

Publisher Copyright:
© The Author(s) 2022.


  • discrimination
  • inequality
  • intergroup relations
  • psychological interventions
  • self-affirmation


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