An insightful comparison of brands on an arbitrary ordinal scale

B Yakir; Z Gilula

An insightful comparison of brands on an arbitrary ordinal scale

B Yakir
, Z Gilula

Department of Statistics

Research output: Contribution to journal › Article › peer-review

Original language	American English
Pages (from-to)	249-264
Number of pages	16
Journal	Journal of the Market Research Society
Volume	40
Issue number	3
State	Published - Jul 1998

Cite this

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title = "An insightful comparison of brands on an arbitrary ordinal scale",

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An insightful comparison of brands on an arbitrary ordinal scale

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