Abstract
Advertising is a leading strategy for drug promotion. We analysed 779 advertisements in 24 medical journals, 25% of which featured antibiotics. Antibiotic advertisements showed differences compared to those of other drugs. None addressed the issue of antibiotic resistance. Efforts to prevent antibiotic resistance should take antibiotic advertising into consideration.
| Original language | English |
|---|---|
| Pages (from-to) | 910-2 |
| Number of pages | 3 |
| Journal | Scandinavian Journal of Infectious Diseases |
| Volume | 37 |
| Issue number | 11-12 |
| DOIs | |
| State | Published - 2005 |
Keywords
- Advertising
- Anti-Bacterial Agents
- Drug Industry
- Drug Resistance
- Periodicals as Topic
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