Are Semantic Response Scales Equivalent?

Chezy Ofir*, Srinivas K. Reddy, Gordon G. Bechtel

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

11 Scopus citations

Abstract

Three frequently used response formats—Likert, semantic-differential and single anchor (Stapel)—are compared via analysis of covariance structures. The cumulative results based on four data sets provided evidence inconsistent with previous research suggesting that these formats are interchangeable. Consistently across studies, the semantic-differential format is most preferred while in most cases the Stapel format is least preferred.

Original languageEnglish
Pages (from-to)21-38
Number of pages18
JournalMultivariate Behavioral Research
Volume22
Issue number1
DOIs
StatePublished - 1 Jan 1987

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