Attitude and purchasing decisions regarding genetically modified foods based on gender and education

Amir Heiman, Ori Agmon, Racheli Fleisher, David Zilberman*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

12 Scopus citations


Previous studies have found that gender affects perceptions and resistance to genetically modified food (GMF). Stronger aversion to innovations, lower technical interest, more concern with environment, and higher perceptions of environmental risk on the part of females relative to males have previously explained why females are less supportive of GMF. This study suggests a new explanation based on differences in economic benefits. Based on an empirical study, we show that, while males are more motivated by monetary incentives, females are less likely to prefer GMF if the incentive is price. They are more sensitive to moral and risk-reduction incentives. Education levels did not affect perceptions and preferences and thus cannot serve as explanatory variables to these gender differences. The insights gained may help policy makers in designing their communication campaigns aimed at increasing the adoption of genetically modified technology, which has the potential advantage of solving food scarcity and nutritional deficits.

Original languageAmerican English
Pages (from-to)50-65
Number of pages16
JournalInternational Journal of Biotechnology
Issue number1-2
StatePublished - Sep 2011


  • Acceptance
  • GMF
  • Gender
  • Genetically modified food
  • Health
  • Price premium
  • Risk
  • Taste


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