TY - JOUR
T1 - Between local mooring and global orientation
T2 - A neo-institutional theory perspective on the contemporary multinational corporation
AU - Walgenbach, Peter
AU - Drori, Gili S.
AU - Hollerer, Markus A.
N1 - Publisher Copyright:
© 2017 by Emerald Publishing Limited.
PY - 2017
Y1 - 2017
N2 - We argue for major re-orientation when applying a neo-institutional perspective within the domain of international business (IB), and in research on the multinational corporation (MNC), in particular. On the one hand, we suggest re-conceptualizing MNCs as globally oriented organizations that nonetheless remain firmly anchored in local cultural settings. On the other hand, it seems crucial for institutionalist IB literature to engage more thoroughly with the core underlying assumptions, theoretical constructs, and recent extensions of neoinstitutional theory. We present an overview and systematic evaluation of the current state of institutional approaches toward the MNC, and contrast it with research foci that will emerge from a phenomenologicalinstitutional analysis.
AB - We argue for major re-orientation when applying a neo-institutional perspective within the domain of international business (IB), and in research on the multinational corporation (MNC), in particular. On the one hand, we suggest re-conceptualizing MNCs as globally oriented organizations that nonetheless remain firmly anchored in local cultural settings. On the other hand, it seems crucial for institutionalist IB literature to engage more thoroughly with the core underlying assumptions, theoretical constructs, and recent extensions of neoinstitutional theory. We present an overview and systematic evaluation of the current state of institutional approaches toward the MNC, and contrast it with research foci that will emerge from a phenomenologicalinstitutional analysis.
KW - Neo-institutional theory
KW - globally oriented organization
KW - glocalization
KW - international business (IB)
KW - multinational corporation (MNC)
UR - http://www.scopus.com/inward/record.url?scp=85013447117&partnerID=8YFLogxK
U2 - 10.1108/S0733-558X20160000049004
DO - 10.1108/S0733-558X20160000049004
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AN - SCOPUS:85013447117
SN - 0733-558X
VL - 49
SP - 99
EP - 125
JO - Research in the Sociology of Organizations
JF - Research in the Sociology of Organizations
ER -