Between local mooring and global orientation: A neo-institutional theory perspective on the contemporary multinational corporation

Peter Walgenbach*, Gili S. Drori, Markus A. Hollerer

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

16 Scopus citations

Abstract

We argue for major re-orientation when applying a neo-institutional perspective within the domain of international business (IB), and in research on the multinational corporation (MNC), in particular. On the one hand, we suggest re-conceptualizing MNCs as globally oriented organizations that nonetheless remain firmly anchored in local cultural settings. On the other hand, it seems crucial for institutionalist IB literature to engage more thoroughly with the core underlying assumptions, theoretical constructs, and recent extensions of neoinstitutional theory. We present an overview and systematic evaluation of the current state of institutional approaches toward the MNC, and contrast it with research foci that will emerge from a phenomenologicalinstitutional analysis.

Original languageAmerican English
Pages (from-to)99-125
Number of pages27
JournalResearch in the Sociology of Organizations
Volume49
DOIs
StatePublished - 2017

Bibliographical note

Publisher Copyright:
© 2017 by Emerald Publishing Limited.

Keywords

  • Neo-institutional theory
  • globally oriented organization
  • glocalization
  • international business (IB)
  • multinational corporation (MNC)

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