Binding lies

Avraham Merzel*, Ilana Ritov, Yaakov Kareev, Judith Avrahami

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

1 Scopus citations


Do we feel bound by our own misrepresentations? Does one act of cheating compel the cheater to make subsequent choices that maintain the false image even at a cost? To answer these questions we employed a two-task paradigm such that in the first task the participants could benefit from false reporting of private observations whereas in the second they could benefit from making a prediction in line with their actual, rather than their previously reported observations. Thus, for those participants who inflated their report during the first task, sticking with that report for the second task was likely to lead to a loss, whereas deviating from it would imply that they had lied. Data from three experiments (total N = 116) indicate that, having lied, participants were ready to suffer future loss rather than admit, even if implicitly, that they had lied.

Original languageAmerican English
Article number1566
JournalFrontiers in Psychology
Issue numberOCT
StatePublished - 2015

Bibliographical note

Publisher Copyright:
© 2015 Merzel, Ritov, Kareev and Avrahami.


  • Binding
  • Commitment
  • Impression management
  • Lies
  • Motivation
  • Profit
  • Self-presentation


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