Blockchain meets marketing: from concept to impactful research

Renana Peres; Martin Schreier; David A. Schweidel; Alina Sorescu

doi:10.1016/j.ijresmar.2025.06.003

Blockchain meets marketing: from concept to impactful research

Renana Peres^*
, Martin Schreier
, David A. Schweidel
, Alina Sorescu

^*Corresponding author for this work

BA Business Department

Research output: Contribution to journal › Editorial

Original language	English
Pages (from-to)	487-490
Number of pages	4
Journal	International Journal of Research in Marketing
Volume	42
Issue number	3
DOIs	https://doi.org/10.1016/j.ijresmar.2025.06.003
State	Published - Sep 2025

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10.1016/j.ijresmar.2025.06.003

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title = "Blockchain meets marketing: from concept to impactful research",

author = "Renana Peres and Martin Schreier and Schweidel, \{David A.\} and Alina Sorescu",

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Blockchain meets marketing: from concept to impactful research

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