Blockchain meets marketing: Opportunities, threats, and avenues for future research

Renana Peres*, Martin Schreier, David A. Schweidel, Alina Sorescu

*Corresponding author for this work

Research output: Contribution to journalEditorial

77 Scopus citations

Fingerprint

Dive into the research topics of 'Blockchain meets marketing: Opportunities, threats, and avenues for future research'. Together they form a unique fingerprint.

Keyphrases

Social Sciences

Economics, Econometrics and Finance