Branding the university: relational strategy of identity construction in a competitive field

GS Drori, G Delmestri, A Oberg

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageAmerican English
Title of host publicationTrust in Universities
Editors Lars Engwall, Peter Scott
PublisherPortland Press, Ltd.
Chapter11
Pages137-147
Volume86
ISBN (Print)978-185578-194-8
StatePublished - 2013

Publication series

NameWenner-Gren International Series
PublisherPortland Press
ISSN (Print)1356-0409

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