Bridging the gap between explicit and implicit measurement of personality: The questionnaire-based implicit association test

Iftah Yovel*, Ariela Friedman

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

20 Scopus citations

Abstract

This study presents the questionnaire-based implicit association test (qIAT), a method that resembles the assessment procedures of self-report scales and allows an implicit assessment of constructs measured by such instruments. The qIAT measures the speed of association between ordinary questionnaires' items (i.e., short statements rather than single words) and true versus false self-related sentences. Participants completed self-report measures of all Big-Five domains and the qIAT that measured extraversion. The qIAT implicit extraversion score showed good levels of internal consistency and it correlated with explicit extraversion but not with other explicit scales, thus supporting the convergent and discriminant validity of this measure. It also predicted a criterion behavior, and this prediction was incremental to self-report assessment of the same set of items. The qIAT opens the door for the indirect assessment of numerous psychological phenomena measured by existing self-report scales.

Original languageAmerican English
Pages (from-to)76-80
Number of pages5
JournalPersonality and Individual Differences
Volume54
Issue number1
DOIs
StatePublished - Jan 2013

Keywords

  • Extraversion
  • Five factor model
  • Implicit assessment
  • Personality assessment
  • Questionnaire-based implicit association test
  • Self-knowledge
  • Unconscious processes

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