TY - GEN
T1 - Broadcasting forever
AU - Altman, Eitan
AU - Haviv, Moshe
PY - 2009
Y1 - 2009
N2 - In a pay-per-view scheme, a service provider multicasts the program for which it has the rights on demand only to those who have paid for it. However, once payments are made it is tempting to broadcast the program to all. This occurs both in order to increase advertising revenues (due to a higher rating) and due to the extra costs associated with multicasting in comparison with broadcasting. Of course, this can be done only once as reputation will then be lost. We describe a pricing mechanism which results in broadcasting while still causing those willing to pay, to do so and at the monopoly price.
AB - In a pay-per-view scheme, a service provider multicasts the program for which it has the rights on demand only to those who have paid for it. However, once payments are made it is tempting to broadcast the program to all. This occurs both in order to increase advertising revenues (due to a higher rating) and due to the extra costs associated with multicasting in comparison with broadcasting. Of course, this can be done only once as reputation will then be lost. We describe a pricing mechanism which results in broadcasting while still causing those willing to pay, to do so and at the monopoly price.
UR - http://www.scopus.com/inward/record.url?scp=70349979779&partnerID=8YFLogxK
U2 - 10.1109/GAMENETS.2009.5137436
DO - 10.1109/GAMENETS.2009.5137436
M3 - ???researchoutput.researchoutputtypes.contributiontobookanthology.conference???
AN - SCOPUS:70349979779
SN - 9781424441778
T3 - Proceedings of the 2009 International Conference on Game Theory for Networks, GameNets '09
SP - 484
EP - 487
BT - Proceedings of the 2009 International Conference on Game Theory for Networks, GameNets '09
T2 - 2009 International Conference on Game Theory for Networks, GameNets '09
Y2 - 13 May 2009 through 15 May 2009
ER -