TY - JOUR
T1 - Can Multiple Biases Occur in a Single Situation? Evidence From Media Bias Research
AU - Babad, Elisha
AU - Peer, Eyal
AU - Benayoun, Yehonatan
PY - 2012/6
Y1 - 2012/6
N2 - This study explored multiple biases-the possibility that different biases would concurrently occur in a given situation, and each would exert its influence independently on people's judgments. The study focused on media bias through nonverbal (NV) behavior, where viewers judged an interviewed politician after they viewed the interview with a nonverbally friendly or hostile interviewer. In a meta-analysis of several replications, 2 independent biases were found: media bias (viewers rated the interviewee more favorably when the interviewer's NV behavior was friendlier); and halo effect (viewers rated the interviewee according to the degree that they personally liked him). Regression analyses indicated that these 2 biases operated independently and additively on viewers' judgments. Implications for the study of multiple biases are discussed.
AB - This study explored multiple biases-the possibility that different biases would concurrently occur in a given situation, and each would exert its influence independently on people's judgments. The study focused on media bias through nonverbal (NV) behavior, where viewers judged an interviewed politician after they viewed the interview with a nonverbally friendly or hostile interviewer. In a meta-analysis of several replications, 2 independent biases were found: media bias (viewers rated the interviewee more favorably when the interviewer's NV behavior was friendlier); and halo effect (viewers rated the interviewee according to the degree that they personally liked him). Regression analyses indicated that these 2 biases operated independently and additively on viewers' judgments. Implications for the study of multiple biases are discussed.
UR - http://www.scopus.com/inward/record.url?scp=84862168369&partnerID=8YFLogxK
U2 - 10.1111/j.1559-1816.2012.00909.x
DO - 10.1111/j.1559-1816.2012.00909.x
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AN - SCOPUS:84862168369
SN - 0021-9029
VL - 42
SP - 1486
EP - 1504
JO - Journal of Applied Social Psychology
JF - Journal of Applied Social Psychology
IS - 6
ER -