Candidate image in election campaigns: Attribute agenda setting, affective priming, and voting intentions

Meital Balmas*, Tamir Sheafer

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

95 Scopus citations

Abstract

Combining three telephone surveys during the 2006 Israeli elections and a content analysis of leading Israeli newspapers, this study extended the function of attribute agenda setting and priming. Analysis documented that throughout the course of a campaign, public opinion fluctuates in tandem with the saliency of candidate attributes emphasized in the news. We also found an important consequence of attribute agenda setting, affective priming of candidate attributes, by which the prominent tone of the media's candidate attributes functions as a criterion for evaluating a candidate's suitability. Finally, this public evaluative tone was linked with voting intentions for the candidate's political party.

Original languageAmerican English
Pages (from-to)204-228
Number of pages25
JournalInternational Journal of Public Opinion Research
Volume22
Issue number2
DOIs
StatePublished - May 2010

Bibliographical note

Funding Information:
This article was first submitted to IJPOR January 23, 2009. The final version was received January 20, 2010. This research was supported by The Israel Science Foundation.

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