TY - JOUR
T1 - Cognitive heuristics and deontological rules
AU - Ritov, Ilana
PY - 2005/8
Y1 - 2005/8
N2 - Preferences for options that do not secure optimal outcomes, like the ones catalogued by Sunstein, derive from two sources: cognitive heuristics and deontological rules. Although rules may stem from automatic affective reactions, they are deliberately maintained. Because strongly held convictions have important behavioral implications, it may be useful to regard cognitive heuristics and deontological rules as separate sources of nonconsequential judgment in the moral domain.
AB - Preferences for options that do not secure optimal outcomes, like the ones catalogued by Sunstein, derive from two sources: cognitive heuristics and deontological rules. Although rules may stem from automatic affective reactions, they are deliberately maintained. Because strongly held convictions have important behavioral implications, it may be useful to regard cognitive heuristics and deontological rules as separate sources of nonconsequential judgment in the moral domain.
UR - http://www.scopus.com/inward/record.url?scp=26644466085&partnerID=8YFLogxK
U2 - 10.1017/S0140525X05400096
DO - 10.1017/S0140525X05400096
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AN - SCOPUS:26644466085
SN - 0140-525X
VL - 28
SP - 559
EP - 560
JO - Behavioral and Brain Sciences
JF - Behavioral and Brain Sciences
IS - 4
ER -