Cognitive heuristics and deontological rules

Ilana Ritov*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

1 Scopus citations


Preferences for options that do not secure optimal outcomes, like the ones catalogued by Sunstein, derive from two sources: cognitive heuristics and deontological rules. Although rules may stem from automatic affective reactions, they are deliberately maintained. Because strongly held convictions have important behavioral implications, it may be useful to regard cognitive heuristics and deontological rules as separate sources of nonconsequential judgment in the moral domain.

Original languageAmerican English
Pages (from-to)559-560
Number of pages2
JournalBehavioral and Brain Sciences
Issue number4
StatePublished - Aug 2005


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