Conditions facilitating successful disccounting in consumer decision making

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	442-451
Number of pages	10
Journal	Journal of Consumer Research
Volume	16
Issue number	4
DOIs	https://doi.org/10.1086/209229
State	Published - 1 Mar 1990

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title = "Conditions facilitating successful disccounting in consumer decision making",

author = "Yaacov Schul and David Mazursky",

year = "1990",

month = mar,

day = "1",

doi = "10.1086/209229",

language = "אנגלית",

volume = "16",

pages = "442--451",

journal = "Journal of Consumer Research",

issn = "0093-5301",

publisher = "Oxford University Press",

number = "4",

}

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AU - Mazursky, David

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SN - 0093-5301

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