Designing a Video Game to Measure Creativity

Eva Krebs*, Corinna Jaschek*, Julia Von Thienen*, Kim Pascal Borchart, Christoph Meinel, Oren Kolodny

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

7 Scopus citations


Creativity is a central phenomenon in human life. World-famous scientists and artists are praised for their creative genius. Schools and universities seek to educate creativity in students and many employers want to hire creative personnel. However, the measurement of creativity is difficult up to the present day. Standard creativity tests typically require human expertise in the evaluation of test responses. This evaluation is often more time-intensive than taking the test itself. Moreover, creativity tests are still regularly conducted in a pen-and-paper format, rendering the data analysis all the more tedious. In this article, we propose a digital game for assessing creativity. It can be hosted online. The data analysis can be automated and conducted in real-time. The test is implemented as a tower defense game ("Immune Defense"). We submit that a video game constitutes a natural setting, as opposed to a formal testing scenario, and provides an opportunity to test real-life creativity. We use the game event data gathered during each round of the game to determine a player's creativity score. A study with 17 participants was performed to compare game-based creativity scores to scores obtained with a standard creativity test, the Alternative Uses Task. Our preliminary data validate the proposed approach.

Original languageAmerican English
Title of host publicationIEEE Conference on Games, CoG 2020
PublisherIEEE Computer Society
Number of pages8
ISBN (Electronic)9781728145334
StatePublished - Aug 2020
Event2020 IEEE Conference on Games, CoG 2020 - Virtual, Osaka, Japan
Duration: 24 Aug 202027 Aug 2020

Publication series

NameIEEE Conference on Computatonal Intelligence and Games, CIG
ISSN (Print)2325-4270
ISSN (Electronic)2325-4289


Conference2020 IEEE Conference on Games, CoG 2020
CityVirtual, Osaka

Bibliographical note

Publisher Copyright:
© 2020 IEEE.


  • Alternative uses task
  • assessment
  • automation
  • creativity
  • games for research
  • immune defense
  • measurement
  • video game


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