TY - JOUR
T1 - Digital humor and the articulation of locality in an age of global flows
AU - Boxman-Shabtai, Lillian
AU - Shifman, Limor
N1 - Publisher Copyright:
© 2016 by De Gruyter Mouton.
PY - 2016/2/1
Y1 - 2016/2/1
N2 - This paper uses the lens of internet-based humor to examine how, amidst massive global flows of content, young Israelis articulate a sense of local-national affinity. We analyzed verbal and visual comic email forwards to trace: (a) the extent to which Israelis share local versus global content and (b) the means through which national affinity is conveyed. Results show that while Israelis' humorous diet is mainly non-local, a pervasive use of the Hebrew vernacular plays an important role in creating local affinity. Our analysis yielded five discursive frames that mark locality in humor: presumed locality, dramatized locality, ex(im)ported localization, clandestine localization, and conspicuous localization. We conclude by offering a typology that locates these frames along three analytical axes: origin, explicitness and diversity. The combination of these frames and axes suggests a nuanced map of comic global-local interplays and offers a model for future comparative research.
AB - This paper uses the lens of internet-based humor to examine how, amidst massive global flows of content, young Israelis articulate a sense of local-national affinity. We analyzed verbal and visual comic email forwards to trace: (a) the extent to which Israelis share local versus global content and (b) the means through which national affinity is conveyed. Results show that while Israelis' humorous diet is mainly non-local, a pervasive use of the Hebrew vernacular plays an important role in creating local affinity. Our analysis yielded five discursive frames that mark locality in humor: presumed locality, dramatized locality, ex(im)ported localization, clandestine localization, and conspicuous localization. We conclude by offering a typology that locates these frames along three analytical axes: origin, explicitness and diversity. The combination of these frames and axes suggests a nuanced map of comic global-local interplays and offers a model for future comparative research.
KW - Israel
KW - globalization
KW - localization
KW - national identity
KW - visual humor
UR - http://www.scopus.com/inward/record.url?scp=84959042683&partnerID=8YFLogxK
U2 - 10.1515/humor-2015-0127
DO - 10.1515/humor-2015-0127
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AN - SCOPUS:84959042683
SN - 0933-1719
VL - 29
SP - 1
EP - 24
JO - Humor
JF - Humor
IS - 1
ER -