Editorial: On ChatGPT and beyond: How generative artificial intelligence may affect research, teaching, and practice

Renana Peres, Martin Schreier*, David Schweidel, Alina Sorescu

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

74 Scopus citations

Abstract

How does ChatGPT, and other forms of Generative Artificial Intelligence (GenAI) affect the way we have been conducting—and evaluating—academic research, teaching, and business practice? What are the implications for the theory and practice of marketing? What are the opportunities and threats, and what are some interesting avenues for future research? This editorial aims to kick off an initial discussion and stimulate research that will help us better understand how the marketing field can fully exploit the potential of GenAI and effectively cope with its challenges.

Original languageAmerican English
Pages (from-to)269-275
Number of pages7
JournalInternational Journal of Research in Marketing
Volume40
Issue number2
DOIs
StatePublished - Jun 2023

Bibliographical note

Publisher Copyright:
© 2023 The Author(s)

Keywords

  • Artificial intelligence
  • ChatGPT
  • Generative AI
  • LLMs

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