TY - JOUR
T1 - Editorial
T2 - On ChatGPT and beyond: How generative artificial intelligence may affect research, teaching, and practice
AU - Peres, Renana
AU - Schreier, Martin
AU - Schweidel, David
AU - Sorescu, Alina
N1 - Publisher Copyright:
© 2023 The Author(s)
PY - 2023/6
Y1 - 2023/6
N2 - How does ChatGPT, and other forms of Generative Artificial Intelligence (GenAI) affect the way we have been conducting—and evaluating—academic research, teaching, and business practice? What are the implications for the theory and practice of marketing? What are the opportunities and threats, and what are some interesting avenues for future research? This editorial aims to kick off an initial discussion and stimulate research that will help us better understand how the marketing field can fully exploit the potential of GenAI and effectively cope with its challenges.
AB - How does ChatGPT, and other forms of Generative Artificial Intelligence (GenAI) affect the way we have been conducting—and evaluating—academic research, teaching, and business practice? What are the implications for the theory and practice of marketing? What are the opportunities and threats, and what are some interesting avenues for future research? This editorial aims to kick off an initial discussion and stimulate research that will help us better understand how the marketing field can fully exploit the potential of GenAI and effectively cope with its challenges.
KW - Artificial intelligence
KW - ChatGPT
KW - Generative AI
KW - LLMs
UR - http://www.scopus.com/inward/record.url?scp=85152885357&partnerID=8YFLogxK
U2 - 10.1016/j.ijresmar.2023.03.001
DO - 10.1016/j.ijresmar.2023.03.001
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AN - SCOPUS:85152885357
SN - 0167-8116
VL - 40
SP - 269
EP - 275
JO - International Journal of Research in Marketing
JF - International Journal of Research in Marketing
IS - 2
ER -