Effect of situational and personality variables on improvisation and attitude change

Charles W. Greenbaum*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

9 Scopus citations

Abstract

In testing a model of attitude change which takes into account both dissonance reduction and approval motivation, 2 levels of choice in making a counterattitudinal speech and 5 levels of reinforcement after making it were varied. Measures of Need for Approval (NA), Self-Esteem (SE), and attitude change were obtained. Main effects of choice and reinforcement were not significant, but low-NA Ss changed more than high-NA Ss both immediately and after a 2-wk delay. Ss who were both low in NA and high in SE changed more than any other subgroup. Although no-choice and high-NA Ss tended strongly to improvise, no relation between improvisation and attitude change was found. The results suggest 2 factors affecting change: dissonance induced by active participation, and absence of situational demands for change. (24 ref.) (PsycINFO Database Record (c) 2006 APA, all rights reserved).

Original languageEnglish
Pages (from-to)260-269
Number of pages10
JournalJournal of Personality and Social Psychology
Volume4
Issue number3
DOIs
StatePublished - Sep 1966

Keywords

  • APPROVAL MOTIVATION
  • ATTITUDES &
  • COGNITIVE DISSONANCE, ATTITUDE CHANGE, &
  • DISSONANCE REDUCTION
  • MOTIVATION, ATTITUDE CHANGE, &
  • OPINIONS
  • PERSONALITY, ATTITUDE CHANGE, APPROVAL NEED &
  • SELF ESTEEM

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