Abstract
In testing a model of attitude change which takes into account both dissonance reduction and approval motivation, 2 levels of choice in making a counterattitudinal speech and 5 levels of reinforcement after making it were varied. Measures of Need for Approval (NA), Self-Esteem (SE), and attitude change were obtained. Main effects of choice and reinforcement were not significant, but low-NA Ss changed more than high-NA Ss both immediately and after a 2-wk delay. Ss who were both low in NA and high in SE changed more than any other subgroup. Although no-choice and high-NA Ss tended strongly to improvise, no relation between improvisation and attitude change was found. The results suggest 2 factors affecting change: dissonance induced by active participation, and absence of situational demands for change. (24 ref.) (PsycINFO Database Record (c) 2006 APA, all rights reserved).
Original language | English |
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Pages (from-to) | 260-269 |
Number of pages | 10 |
Journal | Journal of Personality and Social Psychology |
Volume | 4 |
Issue number | 3 |
DOIs | |
State | Published - Sep 1966 |
Keywords
- APPROVAL MOTIVATION
- ATTITUDES &
- COGNITIVE DISSONANCE, ATTITUDE CHANGE, &
- DISSONANCE REDUCTION
- MOTIVATION, ATTITUDE CHANGE, &
- OPINIONS
- PERSONALITY, ATTITUDE CHANGE, APPROVAL NEED &
- SELF ESTEEM