Abstract
Engaging with external stakeholders is one of the most important elements of sustainable nonprofit existence, and nonprofits can enhance external stakeholder engagement through the astute use of their websites. Although industry norms for optimal website design provide insight into how specific website elements may be associated with website engagement, research on how these industry norms translate into users' behavioral engagement with nonprofits is scarce. Furthermore, research on how website design elements are associated with the depth of user engagement is lacking. The purpose of this research note is to explore the concept of nonprofit website engagement and to explain conceptually and practically what nonprofits can do to improve their websites' abilities to enhance deep and long-term engagement among external stakeholders.
| Original language | English |
|---|---|
| Pages (from-to) | 261-271 |
| Number of pages | 11 |
| Journal | Nonprofit Management and Leadership |
| Volume | 29 |
| Issue number | 2 |
| DOIs | |
| State | Published - 1 Dec 2018 |
| Externally published | Yes |
Bibliographical note
Publisher Copyright:© 2018 Wiley Periodicals, Inc.
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
-
SDG 9 Industry, Innovation, and Infrastructure -
SDG 12 Responsible Consumption and Production -
SDG 16 Peace, Justice and Strong Institutions
Keywords
- nonprofit engagement
- nonprofit stakeholder engagement
- nonprofit website
- nonprofit website engagement
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