Eyes on the Prize: Increasing the Prize May Not Benefit the Contest Organizer in Multiple Online Contests

Sharon Rabinovitch; Ella Segev; Lior Fink

Eyes on the Prize: Increasing the Prize May Not Benefit the Contest Organizer in Multiple Online Contests

Sharon Rabinovitch, Ella Segev, Lior Fink

BA Business Department

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

Given the proliferation of online platforms for crowdsourcing contests, we address the inconsistencies in the extant literature about the behavioral effects of increasing the prize awarded by contest organizers. We endeavor to resolve these inconsistencies by analyzing user behavior in a highly controlled experimental setting in which users can participate (by exerting real effort rather than stated effort) in multiple online contests that vary only in their prizes. The analysis of the behavior of 731 active participants in our first experiment showed that both participation and effort were non-monotonic with the prize, that the low-prize contest was the most effective for the organizers, and that increasing the prize of the low-prize or high-prize contest by 50% actually decreased the benefits for organizers. Our findings advance theory by providing insight into when and why extrinsic incentives fail to produce the desired effects in crowdsourcing contests.

Original language	English
Title of host publication	International Conference on Information Systems, ICIS 2023
Subtitle of host publication	"Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies"
Publisher	Association for Information Systems
ISBN (Electronic)	9781713893622
State	Published - 2023
Event	44th International Conference on Information Systems: Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies, ICIS 2023 - Hyderibad, India Duration: 10 Dec 2023 → 13 Dec 2023

Publication series

Name	International Conference on Information Systems, ICIS 2023: "Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies"

Conference

Conference	44th International Conference on Information Systems: Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies, ICIS 2023
Country/Territory	India
City	Hyderibad
Period	10/12/23 → 13/12/23

Bibliographical note

Publisher Copyright:
© 2023 International Conference on Information Systems, ICIS 2023: "Rising like a Phoenix: Emerging from the Pandemic and Reshaping Hu. All Rights Reserved.

Keywords

contests
Crowdsourcing
online experiment
prize
user behavior

Cite this

Rabinovitch, S., Segev, E., & Fink, L. (2023). Eyes on the Prize: Increasing the Prize May Not Benefit the Contest Organizer in Multiple Online Contests. In International Conference on Information Systems, ICIS 2023: "Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies" (International Conference on Information Systems, ICIS 2023: "Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies"). Association for Information Systems.

Rabinovitch, Sharon ; Segev, Ella ; Fink, Lior. / Eyes on the Prize : Increasing the Prize May Not Benefit the Contest Organizer in Multiple Online Contests. International Conference on Information Systems, ICIS 2023: "Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies". Association for Information Systems, 2023. (International Conference on Information Systems, ICIS 2023: "Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies").

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abstract = "Given the proliferation of online platforms for crowdsourcing contests, we address the inconsistencies in the extant literature about the behavioral effects of increasing the prize awarded by contest organizers. We endeavor to resolve these inconsistencies by analyzing user behavior in a highly controlled experimental setting in which users can participate (by exerting real effort rather than stated effort) in multiple online contests that vary only in their prizes. The analysis of the behavior of 731 active participants in our first experiment showed that both participation and effort were non-monotonic with the prize, that the low-prize contest was the most effective for the organizers, and that increasing the prize of the low-prize or high-prize contest by 50% actually decreased the benefits for organizers. Our findings advance theory by providing insight into when and why extrinsic incentives fail to produce the desired effects in crowdsourcing contests.",

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Rabinovitch, S, Segev, E & Fink, L 2023, Eyes on the Prize: Increasing the Prize May Not Benefit the Contest Organizer in Multiple Online Contests. in International Conference on Information Systems, ICIS 2023: "Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies". International Conference on Information Systems, ICIS 2023: "Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies", Association for Information Systems, 44th International Conference on Information Systems: Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies, ICIS 2023, Hyderibad, India, 10/12/23.

Eyes on the Prize: Increasing the Prize May Not Benefit the Contest Organizer in Multiple Online Contests. / Rabinovitch, Sharon; Segev, Ella; Fink, Lior.
International Conference on Information Systems, ICIS 2023: "Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies". Association for Information Systems, 2023. (International Conference on Information Systems, ICIS 2023: "Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies").

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AU - Fink, Lior

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ER -

Rabinovitch S, Segev E, Fink L. Eyes on the Prize: Increasing the Prize May Not Benefit the Contest Organizer in Multiple Online Contests. In International Conference on Information Systems, ICIS 2023: "Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies". Association for Information Systems. 2023. (International Conference on Information Systems, ICIS 2023: "Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies").

Eyes on the Prize: Increasing the Prize May Not Benefit the Contest Organizer in Multiple Online Contests

Abstract

Publication series

Conference

Bibliographical note

Keywords

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Cite this