Female Politicians’ Gendered Communicative Structures; A Multimodal Combination of Masculine Verbal and Feminine Nonverbal Patterns

Tsfira Grebelsky-Lichtman*, Keren Mabar

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Abstract

Recently there has been growing number of women running for national political positions. This study presents multimodal gender communicative-structures of female politicians. We analyzed 80 political interviews by all female politicians who ran for the 20th Knesset in Israel (n=40). The findings revealed novel integrated structures that combine masculine-verbal and feminine-nonverbal communicative-patterns. Unexpectedly, the adaptation of the mixed multimodal communicative-structure was strongly correlated with power, particularly in terms of seniority. In contemporary political communication, the inclusion of feminine-nonverbal communicative-patterns is a manifestation of political strength rather than of weakness. However, female politicians from cultural minorities express masculine-verbal and nonverbal communication-patterns, constituting the traditional communication-pattern of female politicians, which assumes that the key to female politicians’ success is adopting masculine communicative-structure.

Original languageAmerican English
Pages (from-to)106-140
Number of pages35
JournalIsrael Studies Review
Volume36
Issue number3
DOIs
StatePublished - 2021

Bibliographical note

Publisher Copyright:
© 2021. Association for Israel Studies

Keywords

  • female politicians
  • gender
  • intersectionality
  • nonverbal communication
  • political communication
  • verbal communication

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