Food for hope: The role of personal resources in farmers' adoption of green technology

Shira Bukchin*, Dorit Kerret

*Corresponding author for this work

Research output: Contribution to journalReview articlepeer-review

42 Scopus citations


Innovative technologies are expected to play a significant role in climate change mitigation and adaptation within the agriculture sector and in global food security. Clearly, however, the value of technological innovations in the agriculture sector is premised on their adoption. Therefore, understanding why farmers differ in their adoption of innovative green technologies is important. In the following paper, we review current literature and set the theoretical framework for suggesting that three important personal resources correlate with agricultural technology adoption: positive emotions, character strengths (including specific ones), and cognitive goal-oriented hope. This study constitutes an important theoretical basis for future practical recommendations for environmental policy, positive psychology, and innovation adoption that may help narrow some of the gaps in technology adoption rates. In addition to its theoretical innovation, the importance of this study lies in its practical value: we focus on variables that are influenced through policy, education, and communication. The theoretical connections between positive psychology and environmental studies emerging from this study should be developed and explored. We hope that this new perspective will motivate future research on these factors within diverse farming communities across different nations.

Original languageAmerican English
Article number1615
JournalSustainability (Switzerland)
Issue number5
StatePublished - 11 May 2018
Externally publishedYes

Bibliographical note

Publisher Copyright:
© 2018 by the authors.


  • Agriculture development
  • Character strengths
  • Green technology
  • Hope
  • Positive emotions
  • Technology adoption


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