Frame Analysis

Clarissa C. David, Christian Baden

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary


Frames are “central organizing ideas” that provide context, structure, and meaning to information, facilitating a specific interpretation of an issue. Counting among the most popular ideas in communication study in recent years, variants of frame analysis have developed within a variety of disciplines inside and outside of communication. Methodologically, qualitative as well as quantitative approaches to frame analysis can be organized along three dimensions: their capture of latent versus manifest meanings, their adherence to inductive versus deductive processes, and their focus on generic or issue-specific frames. Increasing numbers of studies using frame analytic techniques have resulted in a contested a
Original languageEnglish
Title of host publicationThe International Encyclopedia of Communication Research Methods
EditorsJörg Matthes
ISBN (Print) 978-1-118-90176-2
StatePublished - 1 Nov 2017


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