From choice architecture to choice engineering

Ohad Dan*, Yonatan Loewenstein

*Corresponding author for this work

Research output: Contribution to journalComment/debate

4 Scopus citations


Qualitative psychological principles are commonly utilized to influence the choices that people make. Can this goal be achieved more efficiently by using quantitative models of choice? Here, we launch an academic competition to compare the effectiveness of these two approaches.

Original languageAmerican English
Article number2808
JournalNature Communications
Issue number1
StatePublished - 1 Dec 2019

Bibliographical note

Funding Information:
We thank Merav Ahissar and Gianluigi Mongillo for careful reading of our paper and Ido Erev and Jonathan Roiser for discussions. This work was supported by the Israel Science Foundation (Grant No. 757/16, Y.L.) and the Gatsby Charitable Foundation (Y.L.).

Publisher Copyright:
© 2019, The Author(s).


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