From choice architecture to choice engineering

Ohad Dan; Yonatan Loewenstein

doi:10.1038/s41467-019-10825-6

From choice architecture to choice engineering

Ohad Dan^*, Yonatan Loewenstein

^*Corresponding author for this work

Research output: Contribution to journal › Comment/debate

4 Scopus citations

Abstract

Qualitative psychological principles are commonly utilized to influence the choices that people make. Can this goal be achieved more efficiently by using quantitative models of choice? Here, we launch an academic competition to compare the effectiveness of these two approaches.

Original language	American English
Article number	2808
Journal	Nature Communications
Volume	10
Issue number	1
DOIs	https://doi.org/10.1038/s41467-019-10825-6
State	Published - 1 Dec 2019

Bibliographical note

Funding Information:
We thank Merav Ahissar and Gianluigi Mongillo for careful reading of our paper and Ido Erev and Jonathan Roiser for discussions. This work was supported by the Israel Science Foundation (Grant No. 757/16, Y.L.) and the Gatsby Charitable Foundation (Y.L.).

Publisher Copyright:
© 2019, The Author(s).

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From choice architecture to choice engineering

Abstract

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