From choice architecture to choice engineering

Ohad Dan*, Yonatan Loewenstein

*Corresponding author for this work

Research output: Contribution to journalComment/debate

7 Scopus citations

Abstract

Qualitative psychological principles are commonly utilized to influence the choices that people make. Can this goal be achieved more efficiently by using quantitative models of choice? Here, we launch an academic competition to compare the effectiveness of these two approaches.

Original languageAmerican English
Article number2808
JournalNature Communications
Volume10
Issue number1
DOIs
StatePublished - 1 Dec 2019

Bibliographical note

Publisher Copyright:
© 2019, The Author(s).

Fingerprint

Dive into the research topics of 'From choice architecture to choice engineering'. Together they form a unique fingerprint.

Cite this