From choice architecture to choice engineering

Ohad Dan; Yonatan Loewenstein

doi:10.1038/s41467-019-10825-6

From choice architecture to choice engineering

Ohad Dan^*, Yonatan Loewenstein

^*Corresponding author for this work

Research output: Contribution to journal › Comment/debate

10 Scopus citations

Abstract

Qualitative psychological principles are commonly utilized to influence the choices that people make. Can this goal be achieved more efficiently by using quantitative models of choice? Here, we launch an academic competition to compare the effectiveness of these two approaches.

Original language	English
Article number	2808
Journal	Nature Communications
Volume	10
Issue number	1
DOIs	https://doi.org/10.1038/s41467-019-10825-6
State	Published - 1 Dec 2019

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© 2019, The Author(s).

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From choice architecture to choice engineering

Abstract

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