TY - JOUR
T1 - From choice architecture to choice engineering
AU - Dan, Ohad
AU - Loewenstein, Yonatan
N1 - Publisher Copyright:
© 2019, The Author(s).
PY - 2019/12/1
Y1 - 2019/12/1
N2 - Qualitative psychological principles are commonly utilized to influence the choices that people make. Can this goal be achieved more efficiently by using quantitative models of choice? Here, we launch an academic competition to compare the effectiveness of these two approaches.
AB - Qualitative psychological principles are commonly utilized to influence the choices that people make. Can this goal be achieved more efficiently by using quantitative models of choice? Here, we launch an academic competition to compare the effectiveness of these two approaches.
UR - http://www.scopus.com/inward/record.url?scp=85068036725&partnerID=8YFLogxK
U2 - 10.1038/s41467-019-10825-6
DO - 10.1038/s41467-019-10825-6
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C2 - 31243285
AN - SCOPUS:85068036725
SN - 2041-1723
VL - 10
JO - Nature Communications
JF - Nature Communications
IS - 1
M1 - 2808
ER -