Qualitative psychological principles are commonly utilized to influence the choices that people make. Can this goal be achieved more efficiently by using quantitative models of choice? Here, we launch an academic competition to compare the effectiveness of these two approaches.
Bibliographical noteFunding Information:
We thank Merav Ahissar and Gianluigi Mongillo for careful reading of our paper and Ido Erev and Jonathan Roiser for discussions. This work was supported by the Israel Science Foundation (Grant No. 757/16, Y.L.) and the Gatsby Charitable Foundation (Y.L.).
© 2019, The Author(s).