Game Theoretic Analysis for Joint Sponsored and Edge Caching Content Service Market

Zehui Xiong, Shaohan Feng, Dusit Niyato, Ping Wang, Amir Leshem, Yang Zhang

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

7 Scopus citations


With a sponsored content scheme in a wireless network, a sponsored content service provider can pay to a network operator on behalf of the mobile users/subscribers to lower down the network subscription fees at the reasonable cost in terms of receiving some amount of advertisements. As such, content providers, network operators and mobile users are all actively motivated to participate in the sponsored content ecosystem. Meanwhile, in 5G cellular networks, caching technique is employed to improve content service quality, which stores potentially popular contents on edge networks nodes to serve mobile users. In this work, we propose the joint sponsored and edge caching content service market model. We investigate an interplay between the sponsored content service provider and the edge caching content service provider under the non-cooperative game framework. Furthermore, a three-stage Stackelberg game is formulated to model the interactions among the network operator, content service provider, and mobile users. Sub-game perfect equilibrium in each stage is analyzed by backward induction. The existence of Stackelberg equilibrium is validated by employing the bilevel optimization programming. Based on the game properties, we propose a sub-gradient based iterative algorithm, which ensures to converge to the Stackelberg equilibrium.

Original languageAmerican English
Title of host publication2018 IEEE Global Communications Conference, GLOBECOM 2018 - Proceedings
PublisherInstitute of Electrical and Electronics Engineers Inc.
ISBN (Electronic)9781538647271
StatePublished - 2018
Externally publishedYes
Event2018 IEEE Global Communications Conference, GLOBECOM 2018 - Abu Dhabi, United Arab Emirates
Duration: 9 Dec 201813 Dec 2018

Publication series

Name2018 IEEE Global Communications Conference, GLOBECOM 2018 - Proceedings


Conference2018 IEEE Global Communications Conference, GLOBECOM 2018
Country/TerritoryUnited Arab Emirates
CityAbu Dhabi

Bibliographical note

Funding Information:
ACKNOWLEDGEMENT This work was supported in part by WASP/NTU M4082187 (4080), Singapore MOE Tier 1 under Grant 2017-T1-002-007 RG122/17, MOE Tier 2 under Grant MOE2014-T2-2-015 ARC4/15, NRF2015-NRF-ISF001-2277, EMA Energy Resilience under Grant NRF2017EWT-EP003-041, ISF-NRF grant 2277/16, and in part by National Natural Science Foundation of China (No. 61601336).

Publisher Copyright:
© 2018 IEEE.


  • Sponsored content
  • Stackelberg game
  • bilevel optimization
  • content delivery network
  • edge caching


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