Decentralized Reputation Systems have recently emerged as a prominent method of establishing trust among self-interested agents in online environments. A key issue is the efficient aggregation of data in the system; several approaches have been proposed, but they are plagued by major shortcomings. We put forward a novel, decentralized data management scheme grounded in gossip-based algorithms. Rumor mongering is known to possess algorithmic advantages, and indeed, our framework inherits many of their salient features: scalability, robustness, a global perspective, and simplicity. We demonstrate that our scheme motivates agents to maintain a very high reputation, by showing that the higher an agent's reputation is above the threshold set by its peers, the more transactions it would be able to complete within a certain time unit. We analyze the relation between the amount by which an agent's average reputation exceeds the threshold and the time required to close a deal. This analysis is carried out both theoretically, and empirically through a simulation system called GossipTrustSim. Finally, we show that our approach is inherently impervious to certain kinds of attacks.
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Acknowledgments This work was partially supported by Israel Science Foundation grant #898/05. The work was done while Ariel Procaccia was at the Hebrew University of Jerusalem, and was supported by the Adams Fellowship Program of the Israel Academy of Sciences and Humanities.
- Game theory
- Reputation systems