Guest editors' introduction: Strategies of building and managing higher education brands

Gili S. Drori, Janne Tienari, Arild Wæraas

Research output: Contribution to journalEditorial

5 Scopus citations
Original languageAmerican English
Pages (from-to)99-104
Number of pages6
JournalInternational Studies of Management and Organization
Issue number2
StatePublished - 1 Jan 2015

Bibliographical note

Funding Information:
The authors thank Dr. Maria Masciarelli for the expert technical assistance and Dr. Mike Polisin for the help in the preparation of the manuscript. This study was partially supported by a Grant (12.01.12220) from the University of Padua.

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