Guest editors' introduction: Strategies of building and managing higher education brands

Gili S. Drori; Janne Tienari; Arild Wæraas

doi:10.1080/00208825.2015.1006004

Guest editors' introduction: Strategies of building and managing higher education brands

Gili S. Drori
, Janne Tienari
, Arild Wæraas

Department of Sociology and Anthropology

Research output: Contribution to journal › Editorial

9 Scopus citations

Original language	English
Pages (from-to)	99-104
Number of pages	6
Journal	International Studies of Management and Organization
Volume	45
Issue number	2
DOIs	https://doi.org/10.1080/00208825.2015.1006004
State	Published - 1 Jan 2015

Bibliographical note

Funding Information:
The authors thank Dr. Maria Masciarelli for the expert technical assistance and Dr. Mike Polisin for the help in the preparation of the manuscript. This study was partially supported by a Grant (12.01.12220) from the University of Padua.

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10.1080/00208825.2015.1006004

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author = "Drori, \{Gili S.\} and Janne Tienari and Arild W{\ae}raas",

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Guest editors' introduction: Strategies of building and managing higher education brands

Bibliographical note

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