Impact of FDA endorsement and modified risk versus exposure messaging in IQOS ads: a randomised factorial experiment among US and Israeli adults

Carla J. Berg*, Zongshuan Duan, Yan Wang, James F. Thrasher, Yael Bar-Zeev, Lorien C. Abroms, Katelyn F. Romm, Amal Khayat, Hagai Levine

*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

5 Scopus citations

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Economics, Econometrics and Finance