Innovation Diffusion*

Eitan Muller, Renana Peres

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageAmerican English
Title of host publicationThe History of Marketing Science
Subtitle of host publicationSecond Edition
PublisherWorld Scientific Publishing Co.
Pages89-116
Number of pages28
ISBN (Electronic)9789811272233
ISBN (Print)9789811272226
DOIs
StatePublished - 1 Jan 2023

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