Original language | English |
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Title of host publication | The History of Marketing Science |
Subtitle of host publication | Second Edition |
Publisher | World Scientific Publishing Co. |
Pages | 89-116 |
Number of pages | 28 |
ISBN (Electronic) | 9789811272233 |
ISBN (Print) | 9789811272226 |
DOIs | |
State | Published - 1 Jan 2023 |
Innovation Diffusion*
Eitan Muller, Renana Peres
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review