Ivory Tower or Tower of Babel? The challenge of multilingualism for the globally embedded university

Higher education organizations in countries where English is not the native tongue must function in a multilingual mode, using English as their primary language for scientific exchange and academic publication and relying on the native language for instruction and administration. When operating in a multilingual mode of communication and identity expression, a higher education organization runs the risk of becoming a “tower of Babel”; however, by operating solely in single-language mode, it may become an “ivory tower.” Investigating Israeli higher education organizations and focusing specifically on their mission statements, we analyzed the built-in tension of this multilingual self-identification through how they introduce themselves in the lingua franca of global academe, namely English, and in the local language, Hebrew. In our analysis, we found: (a) differences between the English- and Hebrew-language mission statements in length, style, and context; (b) differences in thematic emphases and thus in the narration of organizational identity; and (c) that such thematic differences patterned according to the three categories of state-mandated higher education organizations and, to some degree, time. We conclude that multilingualism serves both as an arena for the negotiation of organizational identity and as a state of being for higher education organizations in non-English-speaking countries.