Learning from the ad or relying on related attitudes: The moderating role of involvement

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Research output: Contribution to journal › Article › peer-review

21 Scopus citations

Original language	English
Pages (from-to)	81-93
Number of pages	13
Journal	Journal of Business Research
Volume	25
Issue number	1
DOIs	https://doi.org/10.1016/0148-2963(92)90006-W
State	Published - Aug 1992

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title = "Learning from the ad or relying on related attitudes: The moderating role of involvement",

author = "David Mazursky and Yaacov Schul",

year = "1992",

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