Marketing Driven Revenue Growth: A Guide to Organic Growth

Chezy Ofir, Donald R. Lehmann, Scott Sanderude

Research output: Book/ReportBookpeer-review

Abstract

This book provides a readable and concise guide for anyone desiring to grow an existing business "organically." It also provides guidance for entrepreneurs starting a new business. It explains why growth is valuable and different ways to achieve it focusing on new products, brands, and customers. It also explains how to evaluate and implement growth options while summarizing much of the information in tables that can be used as templates for the various stages of the growth process. It includes a syllabus for teaching the material in a one-week "Block Week" (9–5) format.

Original languageEnglish
PublisherCRC Press
Number of pages182
ISBN (Electronic)9789811296505
ISBN (Print)9789811296499
DOIs
StatePublished - 1 Jan 2024

Bibliographical note

Publisher Copyright:
© 2025 by World Scientific Publishing Co. Pte. Ltd. All rights reserved.

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