TY - JOUR
T1 - Marketing renewable energy through geopolitics
T2 - Solar farms in Israel
AU - Fischhendler, Itay
AU - Nathan, Daniel
AU - Boymel, Dror
N1 - Publisher Copyright:
© 2015 by the Massachusetts Institute of Technology.
PY - 2015/5/5
Y1 - 2015/5/5
N2 - Renewable energy technology (RET) currently faces many barriers that hinder its effective integration into established energy systems. As a result, various advocacy mechanisms are often needed to market RET effectively, including the expression of geopolitical benefits associated with RET development, a tactic that is said to elevate the strategic power position of RET within the energy politics game. However, no studies examine how, when, and by whom geopo-litical argumentation is constructed for marketing RET. This article addresses this research gap by examining publicized planning and parliamentarian protocols on the promotion of solar energy in the Israeli Negev Desert from 2001 through 2012. The analysis finds that RET is marketed through geopolitics as an enhancement of energy independence and as a platform for regional cooperation. Geopolitics was voiced mostly in political venues by politicians, after external and internal contextual events that hindered RET development. Many linguistic devices, such as narratives and simple binary relations, were used to justify the potential geopolitical benefits of RET to decision-makers, often through rhetoric grounded in power, ideology, and geography.
AB - Renewable energy technology (RET) currently faces many barriers that hinder its effective integration into established energy systems. As a result, various advocacy mechanisms are often needed to market RET effectively, including the expression of geopolitical benefits associated with RET development, a tactic that is said to elevate the strategic power position of RET within the energy politics game. However, no studies examine how, when, and by whom geopo-litical argumentation is constructed for marketing RET. This article addresses this research gap by examining publicized planning and parliamentarian protocols on the promotion of solar energy in the Israeli Negev Desert from 2001 through 2012. The analysis finds that RET is marketed through geopolitics as an enhancement of energy independence and as a platform for regional cooperation. Geopolitics was voiced mostly in political venues by politicians, after external and internal contextual events that hindered RET development. Many linguistic devices, such as narratives and simple binary relations, were used to justify the potential geopolitical benefits of RET to decision-makers, often through rhetoric grounded in power, ideology, and geography.
UR - http://www.scopus.com/inward/record.url?scp=84928736705&partnerID=8YFLogxK
U2 - 10.1162/GLEP_a_00300
DO - 10.1162/GLEP_a_00300
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AN - SCOPUS:84928736705
SN - 1526-3800
VL - 15
SP - 98
EP - 120
JO - Global Environmental Politics
JF - Global Environmental Politics
IS - 2
ER -