Marketing the Occupation to the Palestinians of the West Bank: Shabak Facebook Pages in Historical Context

Hillel Cohen*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

1 Scopus citations


In recent years, Israel’s Security Agency (Shabak) launched a new psychological warfare arena with an Arabic language Facebook page addressed to Palestinians, alongside more precisely targeted pages monitored by regional field officers (the so-called “Captains”). The messaging is nearly identical to the kind of propaganda the Zionist media has aimed at Palestinians for over a century: Israel is here to stay, Israel desires co-existence, but those who defy its authority suffer the consequences. The difference is that this time the messages are targeted, personal, illustrated with documentary footage of youths detained, homes demolished, calls for collaborators and informers, and preachy holiday greetings. These Facebook pages have acquired a huge following, but their comments show that the Palestinians are not buying the message. Some signal an interest in the dangled benefits, some respond with a slew of curses, while others use the platform to send political counter-messages. Social media has so far not succeeded in winning over the hearts and minds of Palestinians, though it may discourage them from joining the struggle against the occupation.

Original languageAmerican English
Pages (from-to)1-34
Number of pages34
JournalIsrael Studies
Issue number1
StatePublished - Mar 2022

Bibliographical note

Publisher Copyright:
© 2022 Indiana University. All rights reserved.


  • Facebook
  • Hasbara
  • Influence Operations
  • Intifada
  • Israel
  • Occupation
  • Palestinians
  • Psychological Warfare
  • Security agencies
  • Shabak
  • Zionism
  • terror


Dive into the research topics of 'Marketing the Occupation to the Palestinians of the West Bank: Shabak Facebook Pages in Historical Context'. Together they form a unique fingerprint.

Cite this