Meaning multiplicity across communication subfields: Bridging the gaps

Subdisciplines in communication studies have developed competing and self-contained theories of meaning multiplicity. Arguing that this fragmented scholarship falls short of grasping the full scope of the phenomenon, this article offers Decoding Convergence-Divergence (DCD) as an interdisciplinary analytical and conceptual framework. Synthesizing principles from cognitive, cultural, and speaker-centered approaches to meaning multiplicity, this framework was applied in a study that examined news coverage of a CEO's initiative to address income inequality and its reception by different segments of the American audience. The study's results provide a novel demonstration of the joint contribution of opposing theories to the understanding of meaning multiplicity. Specifically, it found that textual polysemy, partisan selective perception, and the use of strategic ambiguity coalesced in the interpretive dynamics of this story. Based on these results, the article discusses the contribution of DCD to bridging competing approaches and the potential applications of the framework.