Abstract
The purpose of this study is to conceptualize the relationship between the transnational dissemination and consumption of popular culture and state image through a focus on the acceptance of Japanese popular culture in different regional contexts. Specifically, this research builds on the work of surveys conducted in East Asia, Western Europe, and the Middle East comprising: 1) a questionnaire survey conducted among undergraduate university students in Seoul, Hong Kong, and Bangkok; 2) an online questionnaire survey conducted among manga fans in their 20s in France, Germany, and Italy; and 3) an ethnographic study and in-depth interviews conducted among fans of Japanese pop culture in Israel. Rather than comparing these three surveys in detail, the purpose of this study is to examine the meta-narratives they offer in relation to the way popular culture shapes Japan’s image in the world.
| Original language | American English |
|---|---|
| Pages (from-to) | 83-94 |
| Number of pages | 12 |
| Journal | Regioninės studijos / Regional Studies |
| Volume | 7 |
| State | Published - 2013 |
Keywords
- popular culture
- Japan
- state image
- cultural consumption