METHOD AND SYSTEM FOR IDENTIFYING, TRACKING, AND PREDICTING THE LOCATION OF MOVING MERCHANTS

Customer transaction data is processed to determine transaction locations for transactions, including transactions whose locations are not initially known. The transaction location data is then utilized to identify merchants that are mobile merchants, and the mobile merchant locations are periodically recalculated and tracked. Customer transaction data is further utilized to identify relationships between mobile merchants and customers of those mobile merchants. Merchant and customer data is also analyzed to identify potential customers of mobile merchants, and data related to the mobile merchants is provided to current and potential customers of those mobile merchants.