This study explores privacy from the perspective of the user, leveraging a “framing in thought” approach to capture how users make sense of privacy in their social media use. Definitions of privacy collected from 608 social media users are analyzed through topic modelling and the clustering of word pairs to surface themes present in the data. Results indicate the dominance of frames related to horizontal privacy, or privacy vis-à-vis peers, over vertical privacy (i.e., that from institutions and governments). Themes relating to economic and legal frameworks had a reduced level of prominence. These findings suggest that user conceptualization of privacy reflects a cognate-based approach that emphasizes control and limits to information access.
|Original language||American English|
|Title of host publication||Proceedings of the 9th International Conference on Social Media and Society, SMSociety 2018|
|Publisher||Association for Computing Machinery|
|Number of pages||5|
|State||Published - 18 Jul 2018|
|Event||9th International Conference on Social Media and Society, SMSociety 2018 - Copenhagen, Denmark|
Duration: 18 Jul 2018 → 20 Jul 2018
|Name||ACM International Conference Proceeding Series|
|Conference||9th International Conference on Social Media and Society, SMSociety 2018|
|Period||18/07/18 → 20/07/18|
Bibliographical notePublisher Copyright:
© 2018 Copyright is held by the owner/author(s).
- Social media
- User definitions