We investigate nematic order in vibrated granular rods confined to a small quasi-2D container less than 10 rod lengths in diameter. As rod density ρ increases, patterning shifts from bipolar to uniform alignment. We find that a continuum liquid crystal free energy functional captures key patterning features down to almost the particle size. By fitting theory to experiments, we estimate the relative values of bend and splay elastic constants and wall anchoring. We find that splay is softer than bend for all ρ and rod lengths tested, while the ratio of the average elastic constant to wall anchoring increases with ρ.