New directions in behavioral process research: Implications for social psychology

Current theories of social judgment and social decision making emphasize dynamic process perspectives, but the methods used to investigate these processes have been relatively static and limited in scope. This paper describes a set of evolving procedures designed to capture process data and discusses how this approach may be used to study various psychological phenomena, including control schemata, attribution theory, attitude formation, impression formation, implicit personality theory, verbal report accuracy, postdecision dissonance reduction, attraction, choice behavior, time constraints, gender stereotypes, agenda effects, and task feedback effects.