Nudging in the clinic: The ethical implications of differences in doctors' and patients' point of view

David Avitzour, Rani Barnea, Eliana Avitzour, Haim Cohen, Ittay Nissan-Rozen*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

9 Scopus citations


There is an extensive ethical debate regarding the justifiability of doctors nudging towards healthy behaviour and better health-related choices. One line of argument in favour of nudging is based on empirical findings, according to which a healthy majority among the public support nudges. In this paper, we show, based on an experiment we conducted, that, in health-related choices, people's ethical attitudes to nudging are strongly affected by the point of view from which the nudge is considered. Significant differences have been found between doctors' ethical attitude to clinical nudging and that of patients. We show how these differences weaken the argument for nudging from public support. Moreover, our findings raise concerns regarding doctors' ability to nudge ethically according to their own standards, as they may underestimate the degree of harm medical nudges can cause to informed consent, doctor-patient trust and other important ethically relevant features of health-related choices.

Original languageAmerican English
Pages (from-to)183-189
Number of pages7
JournalJournal of Medical Ethics
Issue number3
StatePublished - Mar 2019

Bibliographical note

Publisher Copyright:
© 2019 Author(s).


  • autonomy
  • decision-making
  • health promotion
  • informed consent
  • patient perspective


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