Participation of Transnational Migrants in the Formation of the Host Country Image Through Mass Self-communication

Anna Smoliarova; Yuliya Taranova; Marianna Vagaitceva

doi:10.1007/978-3-030-93715-7_28

Participation of Transnational Migrants in the Formation of the Host Country Image Through Mass Self-communication

Anna Smoliarova^*
, Yuliya Taranova
, Marianna Vagaitceva

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

1 Scopus citations

Abstract

This exploratory study focuses on the role of transnational migrants as stakeholders in the process of shaping the image of a place, in particular, the host country. We studied the content created by 10 Russian-speaking Instagram bloggers with migration background residing on different continents. Through the content-analysis of 441 posts published in 2018, we have found that Russian-speaking Instagram bloggers addressing global Russophone audiences paid a significant amount of attention to the dissemination of information about the host country. They covered several aspects of host country image, including climate and geography, history and culture, security and stability, representatives of the host society, and general quality of life in the host country. While the three first categories received almost exclusively positive evaluations, the last ones, rooted in the personal daily experience represent a more diverse and complex picture. Both the bloggers and their audiences form a story about the host countries, which, in turn, forms the mediated image of the countries in the minds of the audience.

Original language	English
Title of host publication	Digital Transformation and Global Society - 6th International Conference, DTGS 2021, Revised Selected Papers
Editors	Daniel A. Alexandrov, Andrei V. Chugunov, Yury Kabanov, Olessia Koltsova, Ilya Musabirov, Sergei Pashakhin, Alexander V. Boukhanovsky, Andrei V. Chugunov
Publisher	Springer Science and Business Media Deutschland GmbH
Pages	389-402
Number of pages	14
ISBN (Print)	9783030937140
DOIs	https://doi.org/10.1007/978-3-030-93715-7_28
State	Published - 2022
Externally published	Yes
Event	6th International Conference on Digital Transformation and Global Society, DTGS 2021 - Virtual, Online Duration: 23 Jun 2021 → 25 Jun 2021

Publication series

Name	Communications in Computer and Information Science
Volume	1503 CCIS
ISSN (Print)	1865-0929
ISSN (Electronic)	1865-0937

Conference

Conference	6th International Conference on Digital Transformation and Global Society, DTGS 2021
City	Virtual, Online
Period	23/06/21 → 25/06/21

Bibliographical note

Publisher Copyright:
© 2022, Springer Nature Switzerland AG.

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 10 Reduced Inequalities

Keywords

Branding and image-making
Mass self-communication
Place marketing
Russophone bloggers
Social media
Stakeholders
Transnational migrants

Access to Document

10.1007/978-3-030-93715-7_28

Cite this

Smoliarova, A., Taranova, Y., & Vagaitceva, M. (2022). Participation of Transnational Migrants in the Formation of the Host Country Image Through Mass Self-communication. In D. A. Alexandrov, A. V. Chugunov, Y. Kabanov, O. Koltsova, I. Musabirov, S. Pashakhin, A. V. Boukhanovsky, & A. V. Chugunov (Eds.), Digital Transformation and Global Society - 6th International Conference, DTGS 2021, Revised Selected Papers (pp. 389-402). (Communications in Computer and Information Science; Vol. 1503 CCIS). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-030-93715-7_28

Smoliarova, Anna ; Taranova, Yuliya ; Vagaitceva, Marianna. / Participation of Transnational Migrants in the Formation of the Host Country Image Through Mass Self-communication. Digital Transformation and Global Society - 6th International Conference, DTGS 2021, Revised Selected Papers. editor / Daniel A. Alexandrov ; Andrei V. Chugunov ; Yury Kabanov ; Olessia Koltsova ; Ilya Musabirov ; Sergei Pashakhin ; Alexander V. Boukhanovsky ; Andrei V. Chugunov. Springer Science and Business Media Deutschland GmbH, 2022. pp. 389-402 (Communications in Computer and Information Science).

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title = "Participation of Transnational Migrants in the Formation of the Host Country Image Through Mass Self-communication",

abstract = "This exploratory study focuses on the role of transnational migrants as stakeholders in the process of shaping the image of a place, in particular, the host country. We studied the content created by 10 Russian-speaking Instagram bloggers with migration background residing on different continents. Through the content-analysis of 441 posts published in 2018, we have found that Russian-speaking Instagram bloggers addressing global Russophone audiences paid a significant amount of attention to the dissemination of information about the host country. They covered several aspects of host country image, including climate and geography, history and culture, security and stability, representatives of the host society, and general quality of life in the host country. While the three first categories received almost exclusively positive evaluations, the last ones, rooted in the personal daily experience represent a more diverse and complex picture. Both the bloggers and their audiences form a story about the host countries, which, in turn, forms the mediated image of the countries in the minds of the audience.",

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author = "Anna Smoliarova and Yuliya Taranova and Marianna Vagaitceva",

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doi = "10.1007/978-3-030-93715-7\_28",

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Smoliarova, A, Taranova, Y & Vagaitceva, M 2022, Participation of Transnational Migrants in the Formation of the Host Country Image Through Mass Self-communication. in DA Alexandrov, AV Chugunov, Y Kabanov, O Koltsova, I Musabirov, S Pashakhin, AV Boukhanovsky & AV Chugunov (eds), Digital Transformation and Global Society - 6th International Conference, DTGS 2021, Revised Selected Papers. Communications in Computer and Information Science, vol. 1503 CCIS, Springer Science and Business Media Deutschland GmbH, pp. 389-402, 6th International Conference on Digital Transformation and Global Society, DTGS 2021, Virtual, Online, 23/06/21. https://doi.org/10.1007/978-3-030-93715-7_28

Participation of Transnational Migrants in the Formation of the Host Country Image Through Mass Self-communication. / Smoliarova, Anna; Taranova, Yuliya; Vagaitceva, Marianna.
Digital Transformation and Global Society - 6th International Conference, DTGS 2021, Revised Selected Papers. ed. / Daniel A. Alexandrov; Andrei V. Chugunov; Yury Kabanov; Olessia Koltsova; Ilya Musabirov; Sergei Pashakhin; Alexander V. Boukhanovsky; Andrei V. Chugunov. Springer Science and Business Media Deutschland GmbH, 2022. p. 389-402 (Communications in Computer and Information Science; Vol. 1503 CCIS).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AU - Taranova, Yuliya

AU - Vagaitceva, Marianna

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AB - This exploratory study focuses on the role of transnational migrants as stakeholders in the process of shaping the image of a place, in particular, the host country. We studied the content created by 10 Russian-speaking Instagram bloggers with migration background residing on different continents. Through the content-analysis of 441 posts published in 2018, we have found that Russian-speaking Instagram bloggers addressing global Russophone audiences paid a significant amount of attention to the dissemination of information about the host country. They covered several aspects of host country image, including climate and geography, history and culture, security and stability, representatives of the host society, and general quality of life in the host country. While the three first categories received almost exclusively positive evaluations, the last ones, rooted in the personal daily experience represent a more diverse and complex picture. Both the bloggers and their audiences form a story about the host countries, which, in turn, forms the mediated image of the countries in the minds of the audience.

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KW - Mass self-communication

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KW - Russophone bloggers

KW - Social media

KW - Stakeholders

KW - Transnational migrants

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Smoliarova A, Taranova Y, Vagaitceva M. Participation of Transnational Migrants in the Formation of the Host Country Image Through Mass Self-communication. In Alexandrov DA, Chugunov AV, Kabanov Y, Koltsova O, Musabirov I, Pashakhin S, Boukhanovsky AV, Chugunov AV, editors, Digital Transformation and Global Society - 6th International Conference, DTGS 2021, Revised Selected Papers. Springer Science and Business Media Deutschland GmbH. 2022. p. 389-402. (Communications in Computer and Information Science). doi: 10.1007/978-3-030-93715-7_28

Participation of Transnational Migrants in the Formation of the Host Country Image Through Mass Self-communication

Abstract

Publication series

Conference

Bibliographical note

UN SDGs

Keywords

Access to Document

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