Pictorial metaphor in advertising: Charles Forceville, London/New York: Routledge, 1996. x + 233 pp. £55 (hb.), ISBN: 0-415-12868-4; £17.99 (pb.) ISBN: 0-415-18676-5: [Book review]

Orly Goldwasser

doi:10.1016/S0378-2166(98)00080-0

Pictorial metaphor in advertising: Charles Forceville, London/New York: Routledge, 1996. x + 233 pp. £55 (hb.), ISBN: 0-415-12868-4; £17.99 (pb.) ISBN: 0-415-18676-5: [Book review]

Orly Goldwasser

Institute of Archaeology

Research output: Contribution to journal › Book/Arts/Article review

Original language	American English
Pages (from-to)	609-618
Number of pages	10
Journal	Journal of Pragmatics
Volume	31
Issue number	4
DOIs	https://doi.org/10.1016/S0378-2166(98)00080-0
State	Published - 1999

Access to Document

10.1016/S0378-2166(98)00080-0

https://www.sciencedirect.com/science/article/pii/S0378216698000800

Cite this

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title = "Pictorial metaphor in advertising: Charles Forceville, London/New York: Routledge, 1996. x + 233 pp. £55 (hb.), ISBN: 0-415-12868-4; £17.99 (pb.) ISBN: 0-415-18676-5: [Book review]",

author = "Orly Goldwasser",

year = "1999",

doi = "10.1016/S0378-2166(98)00080-0",

language = "American English",

volume = "31",

pages = "609--618",

journal = "Journal of Pragmatics",

issn = "0378-2166",

publisher = "Elsevier B.V.",

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M3 - Book/Arts/Article review

SN - 0378-2166

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IS - 4

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