Political actors as communicators

Tamir Sheafer*, Shaul R. Shenhav, Meital Balmas

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

4 Scopus citations


This chapter focuses on the challenges faced by political actors when communicating with their audiences. It is argued that communicative skills are of increasing importance due to the mediatization of politics and the increased centrality of media logic. Furthermore, the chapter reflects on the personalization of politics that is closely linked to mediatization and that has broad implications for political institutions, citizen behavior, and the role of political actors as communicators. In particular, personalization increases the importance of personal resources, the communication skills of political actors, and specifically charismatic communication and rhetorical skills. The authors discuss in detail research regarding those skills and suggest that charismatic communication and rhetorical skills should both be important in future study of political actors as communicators.

Original languageAmerican English
Title of host publicationPolitical Communication
Publisherde Gruyter
Number of pages19
ISBN (Electronic)9783110238174
ISBN (Print)9783110238167
StatePublished - 28 Jul 2014

Bibliographical note

Publisher Copyright:
© 2014 Walter de Gruyter GmbH, Berlin/Boston. All rights reserved.


  • Charisma
  • Media logic
  • Mediatization
  • Personalization
  • Political actors
  • Rhetorical skills


Dive into the research topics of 'Political actors as communicators'. Together they form a unique fingerprint.

Cite this